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jasper tramway

Jasper Tramway came to us wanting to re-design their brochures that are distributed throughout Canada and US promoting the beautiful Rocky Mountains and Jasper. My concept behind this project was to see the Tramway through the eyes of a tourist, and give the viewer a taste of what the experience of riding the tramway was like. Originally, I didn’t even want to show an image of the Tramway, but later on had to compromise with the client. I just wanted the beautiful scenic images to speak, and keep the other elements simple.

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Jasper Tramway
Art Direction // Graphic Design